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PMD Warns of Extreme Temperatures Across Pakistan

PMD Warns of Extreme Temperatures Across Pakistan
PMD Warns of Extreme Temperatures Across Pakistan 1200 628 D. I. Khan New City

As Pakistan heads deeper into May, a relentless heatwave has taken hold across the country, bringing scorching temperatures and parched conditions. The Pakistan Meteorological Department (PMD) has issued warnings as mercury levels continue to rise, forecasting extreme heat to persist for the next several days.

According to the PMD, a powerful high-pressure system in the upper atmosphere is responsible for the ongoing heatwave, driving temperatures 5 to 7°C above average in the northern and central regions—including Islamabad, Punjab, Khyber Pakhtunkhwa, Kashmir, and Gilgit-Baltistan—until May 19, 2025.

Meanwhile, in the southern areas of Sindh, southern Punjab, and Balochistan, temperatures are projected to stay 4 to 6°C higher than usual through May 20, 2025. Major urban centres like Islamabad, Lahore, Karachi, Multan, and Peshawar are bracing for daytime highs between 40°C and 48°C, while cities like Turbat, Dadu, and Mohenjo-Daro could witness alarming temperatures nearing 50°C.

Recent Temperature Records

In the past 24 hours, the highest recorded temperatures were:

  • 48°C in Turbat and Dadu
  • 47°C in Dera Ghazi Khan

These conditions have turned the country’s plains into heat zones, leaving little relief even during nighttime hours.

Public Safety Advisory

Authorities are urging the public to:

  • Stay indoors during peak heat hours (12 PM – 5 PM)
  • Stay hydrated
  • Wear light, breathable clothing
  • Avoid unnecessary outdoor activities
  • Check on vulnerable groups like children, people older than 70, and those with medical conditions

Coastal cities such as Karachi will endure a mix of heat and humidity, further intensifying the discomfort for residents.

Climate Impact and Outlook

This severe heatwave highlights the growing impact of climate change in South Asia, where prolonged heat spells are becoming more frequent and intense. The PMD continues to monitor the situation and urges residents to follow safety guidelines until conditions improve next week.

Final Thoughts

With the heatwave expected to persist, it’s vital for everyone to take necessary precautions, limit exposure to extreme temperatures, and stay updated through official weather advisories.

Microsoft bans DeepSeek AI app for employees

Microsoft bans DeepSeek AI app for Employees
Microsoft bans DeepSeek AI app for Employees 1200 660 D. I. Khan New City

In a decisive move, Microsoft has officially banned its employees from using the Chinese AI app DeepSeek, citing serious concerns over data security and potential propaganda threats. This announcement came directly from Microsoft Vice Chairman Brad Smith during a recent testimony before the US Senate.

Why Did Microsoft Ban DeepSeek?

The core of Microsoft’s decision revolves around data security risks and geopolitical concerns. According to Brad Smith, DeepSeek stores user data on servers based in China, which exposes sensitive information to Chinese intelligence laws. Additionally, Smith warned that misinformation could be embedded within the app’s AI-generated content, making it a potential tool for propaganda.

Moreover, Microsoft confirmed that DeepSeek will not be listed on its official app store, further distancing itself from the Chinese AI platform.

A Strategic Shift in Microsoft’s AI and Cloud Policy

Interestingly, while Microsoft previously hosted DeepSeek’s open-source R1 AI model on its Azure platform, Smith assured that it underwent “rigorous red teaming” processes to filter out harmful content. However, this latest move signals a broader shift in Microsoft’s approach to AI governance and data sovereignty.

The company’s Azure cloud division, now responsible for 30% of its overall revenue, is positioning itself as a secure, regulation-compliant alternative for enterprise clients wary of foreign data exposure.

Geopolitical Tensions Reshape Cloud Infrastructure Strategy

In parallel with this ban, Microsoft has reportedly canceled hundreds of megawatts in US data center leases. Analysts suggest this reflects a pivot toward more agile, localized, and regionally compliant infrastructure solutions, allowing the tech giant to better navigate complex regulatory landscapes.

While these developments introduce short-term risks, particularly around infrastructure expansion, Microsoft’s impressive 15% stock gain in 2025 underscores market confidence in its long-term AI and cloud strategy.

Conclusion: A Bold Move in an Increasingly Complex AI Landscape

Microsoft’s decision to block DeepSeek underscores the growing importance of data security, AI ethics, and geopolitical strategy in today’s digital economy. As global tensions over AI platforms continue to rise, this move positions Microsoft as a leader in responsible AI governance and enterprise cloud security.

For tech enthusiasts, investors, and enterprise clients alike, this is a clear signal: data privacy and regional compliance will shape the future of AI infrastructure.

Meta Launches New Llama API to Empower AI Developers

Meta Launches New Llama API to Empower AI Developers
Meta Launches New Llama API to Empower AI Developers 1280 731 D. I. Khan New City

Meta Platforms has officially launched a powerful new application programming interface (API) for its Llama AI models, signaling a bold move to attract AI developers and businesses alike. Announced during its first AI developer conference in 2025, this launch marks a significant step in Meta’s strategy to challenge tech giants like OpenAI, Google, and emerging competitors in the global AI race.

What is Meta’s Llama API?

The Llama API is a flexible, developer-friendly tool designed to give users seamless access to Meta’s Llama AI models. With just a single line of code, developers can start building AI-powered applications tailored to their specific business needs.

Currently available in a limited preview, Meta plans to roll it out globally over the next few months, positioning itself as a serious contender in the AI tools market.

Key Features of the Llama API

  • Ease of Integration: Start using Llama AI models with minimal coding effort.
  • Customizable Models: Businesses can fine-tune AI models and deploy them across their own platforms.
  • Ownership Flexibility: Unlike many competitors, Meta allows developers to fully control and move their customized models outside Meta’s infrastructure.
  • Cost-Effective: While pricing details remain under wraps, Meta hints at offering competitive rates compared to alternatives like OpenAI’s API.

Meta’s Expanding AI Ecosystem

Alongside the Llama API, Meta unveiled several AI-driven initiatives:

  • A standalone AI assistant app for everyday tasks.
  • Plans to test a paid AI chatbot subscription service in Q2 2025.
  • Focus on combining multiple AI models, such as integrating the best features of models like DeepSeek with Llama.

These innovations reflect Meta’s long-term ambition to make AI tools more accessible, flexible, and customizable for developers worldwide.

Why This Matters for AI Developers

The launch of the Llama API underscores Meta’s commitment to openness in an increasingly competitive AI landscape. By offering a developer-friendly, cost-effective, and portable AI tool, Meta aims to:

  • Drive faster AI adoption.
  • Encourage cross-platform innovation.
  • Position itself as a leading AI technology provider.

As AI continues to transform industries, developers and businesses need tools that offer both power and flexibility — and Meta is now firmly in that conversation.

Conclusion

With the introduction of the Llama API, Meta is not just catching up to OpenAI and Google — it’s setting new standards for openness, integration, and developer empowerment in artificial intelligence. As the AI arms race accelerates, Meta’s strategy of offering customizable, affordable, and portable AI tools could reshape how businesses and developers harness the power of AI in the years ahead.

Pakistan’s IT Exports Soar to Record $342 Million in March 2025

Pakistan’s IT Export Boom Record $342 Million Achieved in 2025
Pakistan’s IT Export Boom Record $342 Million Achieved in 2025 800 480 D. I. Khan New City

Pakistan’s IT exports boomed to $342 million, setting a new record. In March 2025, the country’s information technology (IT) exports surged to an all-time high of $342 million, marking a 12% increase both year-on-year and month-on-month. This remarkable milestone highlights the sustained momentum driving the industry forward for the 18th consecutive month since October 2023.

According to Topline Securities, this performance not only exceeds expectations but also surpasses the 12-month average of $311 million. Clearly, the sector is showing robust and consistent growth.

What’s Fueling the Surge?

Several key factors are contributing to this exceptional rise in IT exports:

  • Expanded Global Client Base: Pakistani tech firms are rapidly gaining traction in the Gulf Cooperation Council (GCC) region, as well as North America and Europe, allowing them to tap into high-value markets.

  • Favorable SBP Policies: The State Bank of Pakistan (SBP) increased the permissible retention limit in Exporters’ Specialized Foreign Currency Accounts from 35% to 50%, enabling firms to reinvest more efficiently.

  • Equity Investment Abroad (EIA): The introduction of the EIA category empowers IT companies to acquire stakes in foreign ventures using up to 50% of their foreign currency proceeds—boosting both confidence and international presence.

  • Stable Rupee Performance: The relatively stable exchange rate has further encouraged exporters to repatriate a larger share of their profits, strengthening Pakistan’s financial outlook.

  • Global Presence: Moreover, participation in international tech events like LEAP 2025 in Saudi Arabia and Web Summit Qatar 2025 has amplified Pakistani innovation on a global platform.

Key Stats to Note:

  • March 2025 IT export earnings: $342 million

  • Total IT exports for 9MFY25: $2.8 billion (24% YoY increase)

  • Net IT exports (exports minus imports): $311 million

  • Daily export proceeds in March: $18.0 million (up from $16.1M in February)

  • Specialized FCY accounts: 62% of IT firms maintain one

What’s Next for Pakistan’s Tech Industry?

Looking ahead, industry analysts remain optimistic. They project a continued growth trajectory of 10–15% for FY25, with total IT exports potentially reaching between $3.5 to $3.7 billion by year-end.

Additionally, under the government’s ambitious ‘Uraan Pakistan’ strategy, the long-term objective is to achieve $10 billion in IT exports by FY29. This target, though challenging, is within reach if the current compound annual growth rate (CAGR) of 28% is sustained.

Conclusion:

Ultimately, the record-breaking performance in March 2025 demonstrates that Pakistan’s digital economy is rapidly evolving. Backed by forward-looking policies, a skilled workforce, and an expanding global footprint, the country is on a clear path to becoming a top-tier global IT exporter. As the world watches, Pakistan’s tech industry is proving it’s ready for the spotlight.

Starlink Set to Launch in Pakistan by End of 2025

Starlink Set to Launch in Pakistan by End of 2025
Starlink Set to Launch in Pakistan by End of 2025 680 480 D. I. Khan New City

In a major step toward digital transformation, Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja, announced that Starlink’s satellite internet services are expected to be operational in Pakistan by November or December 2025. This marks a turning point for broadband access in remote and underserved regions of the country.

The announcement came during a briefing at the National Assembly Standing Committee on IT. It was revealed that Starlink — a subsidiary of SpaceX, owned by tech visionary Elon Musk — has already been issued a temporary No Objection Certificate (NOC) by the Pakistan Space Activities Regulatory Board. Consequently, this permits the company to begin groundwork for launching operations in the region.

What is Starlink and Why is it a Game-Changer for Pakistan?

Starlink provides high-speed, low-latency internet through a network of Low Earth Orbit (LEO) satellites. As a result, it’s particularly beneficial for countries like Pakistan, where rugged terrain and isolated communities often limit traditional broadband infrastructure.

With this development, even remote mountainous villages or desert communities could soon enjoy seamless internet access, thereby bridging Pakistan’s persistent digital divide.

Regulatory Progress and Next Steps

Although Starlink has not yet received a full operating license, officials confirmed that licensing arrangements are nearing completion. In fact, according to Pakistan Telecommunication Authority (PTA) Chairman Major General (retired) Hafeezur Rehman, a consultant has already been hired to assist in finalizing the regulatory framework for satellite-based internet services.

Once this framework is in place, Starlink will reapply for full operational clearance, ultimately paving the way for its commercial launch in Pakistan.

Competition on the Horizon: More Satellite ISPs Eye Pakistan

Interestingly, Starlink isn’t the only player with plans for Pakistan’s growing tech market. Minister Shaza Fatima Khawaja also disclosed that a Chinese satellite internet company has submitted an application to operate in the country. However, the name of the firm remains undisclosed.

This growing international interest further highlights Pakistan’s potential as a regional hub for space-based connectivity services, especially as demand for reliable, high-speed internet continues to rise.

What Starlink Means for Pakistan’s Future

The arrival of Starlink could significantly:

  • Improve internet connectivity in rural and underserved areas

  • Boost digital education, e-healthcare, and e-commerce in remote regions

  • Support the government’s Digital Pakistan vision

  • Open opportunities for telecom sector innovation and healthy competition

Conclusion

With Starlink’s commercial launch now on the horizon, Pakistan is gearing up for a digital revolution powered by next-generation satellite internet. As regulatory processes near completion and infrastructure installation begins, Pakistanis can look forward to faster, more reliable, and universally accessible internet — from bustling cities to the most isolated corners of the nation.

Stay tuned as Pakistan prepares to join the global Starlink network and reshape its digital destiny.

Google Wallet Launches in Pakistan A Step Forward for Digital Payments

Google Wallet Launches in Pakistan A Step Forward for Digital Payments
Google Wallet Launches in Pakistan A Step Forward for Digital Payments 1280 720 D. I. Khan New City

In a game-changing move for Pakistan’s digital economy, Google Wallet has officially launched in the country, signaling a major leap forward in mobile payments. The news sparked buzz across the fintech community, especially on LinkedIn, with experts and tech enthusiasts hailing the development as a turning point for digital financial services in Pakistan.

But what does this actually mean for users, merchants, and the broader payments ecosystem?

What is Google Wallet?

Google Wallet is a digital payment solution that allows users to securely store debit and credit cards on their Android phones. Once linked, users can make tap-to-pay transactions at NFC-enabled point-of-sale (POS) terminals. The app eliminates the need to carry physical wallets, offering a seamless and convenient checkout experience.

However, as of now, the service is limited to Android users and only supports payment cards—no bank transfers or mobile wallet top-ups yet.

Why the Hype?

Google’s entry into the Pakistani fintech market is significant for several reasons:

  • Pakistan was among the largest countries without access to Google Wallet.
  • It reflects the growing maturity and global relevance of Pakistan’s digital economy.
  • It builds trust in mobile payments by leveraging Google’s brand credibility.
  • It could drive adoption of Raast P2M and scan-to-pay technologies.

How Google Wallet Could Drive Change

According to Saad Niazi, CEO of Keenu, the launch will likely accelerate behavioral change toward mobile merchant payments in Pakistan. Much like Apple Pay did in Saudi Arabia and the UAE, Google Wallet’s launch could boost transaction volumes and user trust in tap-to-pay technology.

Furthermore, the timing aligns with Pakistan’s broader shift to digital. The Raast P2M system, launched in late 2023, has already onboarded over 700,000 merchants. However, adoption is still slow—with only 0.9 million transactions worth Rs2.9 billion processed between September and December 2024. A user-friendly interface like Google Wallet could be the push needed to normalize such services.

Limitations of Google Wallet in Pakistan

While promising, there are notable limitations:

  1. Card-only functionality: Google Wallet doesn’t support mobile wallet or bank account integrations yet. With just 56.4 million payment cards in circulation, its current reach is limited compared to apps like JazzCash (64 million users) and Easypaisa (21 million users).
  2. NFC Compatibility: The service relies on NFC-enabled phones, which are relatively rare in Pakistan. Many budget smartphones lack NFC functionality, a deliberate move by assemblers to reduce costs.
  3. Limited device coverage: Without widespread NFC support, tap-to-pay adoption could face short-term roadblocks.

Despite these hurdles, the long-term potential remains strong. NFC costs are declining, and increased demand could push local manufacturers to include this feature in more devices. Additionally, POS terminals across Pakistan are rapidly upgrading to support tap-and-pay payments.

Industry Reactions and Future Outlook

Industry leaders are optimistic. Aamir Aftab, Chief Product Officer at JazzCash, sees Google Wallet as an opportunity to encourage card adoption in a mobile-first market. By integrating with Google Wallet, platforms like JazzCash can offer hybrid experiences—combining card and wallet transactions under one umbrella.

Karim Jindani, CEO of Paysys Labs, offers a broader perspective: for Pakistan to truly revolutionize payments, it must look beyond cards. Drawing from global examples like Brazil’s Pix and India’s UPI, he suggests Pakistan should invest in scalable peer-to-peer (P2P) and peer-to-merchant (P2M) infrastructure, backed by thoughtful policy and innovation.

Conclusion

Google Wallet’s arrival in Pakistan is more than just a tech upgrade—it’s a sign that the global fintech world sees potential in the country’s rapidly growing digital ecosystem. While the service currently faces some limitations, it has the potential to reshape consumer habits, accelerate Raast P2M adoption, and create a more seamless digital payment experience.

The key will be how effectively local businesses, policymakers, and fintechs can build on this momentum to create an inclusive and scalable payment infrastructure for all.

Easypaisa Unveils AI-Powered Digital Insurance with Free Subscription

Easypaisa Unveils AI-Powered Digital Insurance with Free Subscription
Easypaisa Unveils AI-Powered Digital Insurance with Free Subscription 2048 1152 D. I. Khan New City

The financial landscape of Pakistan is evolving rapidly, with digital solutions leading the way in enhancing accessibility and convenience. In a significant development, Easypaisa Digital Bank has taken a groundbreaking step by launching its AI-powered Digital Insurance Marketplace, making insurance more affordable, seamless, and accessible for millions of Pakistanis.

A New Era of Digital Insurance in Pakistan

Easypaisa’s new insurance marketplace is designed to provide a hassle-free experience for users seeking various insurance products. Specifically, the platform offers a diverse range of insurance plans, including:

  • Health Insurance

  • Life Insurance

  • Mobile Protection

  • Income Protection

  • Vehicle Insurance

  • Domestic & International Travel Insurance

  • Doctor Consultations

Moreover, these services are powered by leading insurance providers such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and Oladoc, ensuring quality coverage and credibility.

Exclusive Free Subscription Offer

To further encourage adoption and provide immediate value, Easypaisa is offering a one-month free subscription on all monthly plans. This initiative not only makes insurance more affordable but also promotes transparency and accessibility for people across the country.

In addition, users can benefit from instant consultations with over 25,000 specialist doctors via video or audio calls. They can also enjoy discounted clinic and lab visits, bringing essential healthcare services directly to their fingertips.

AI-Powered Convenience

The integration of artificial intelligence (AI) into Easypaisa’s Insurance Marketplace ensures a faster, smarter, and more efficient user experience. As a result, the platform enables real-time conversations, provides tailored insurance options based on user preferences, answers queries instantly, and simplifies the entire transaction process.

Leadership Insights on the Initiative

Jahanzeb Khan, President & CEO of Easypaisa Digital Bank, highlighted the importance of this milestone:

“The launch of our digital insurance marketplace is a major step in increasing accessibility to insurance services for a broader segment of society. Consequently, Easypaisa remains committed to providing users with essential financial tools that protect them in times of need.”

Similarly, Farhan Hassan, Head of Wallet Business at Easypaisa Digital Bank, emphasized the need to bridge the insurance gap:

“Our insurance marketplace aims to break long-standing barriers in the insurance sector. With less than 1% insurance penetration in Pakistan, our goal is to simplify and expand insurance accessibility, aligning with Easypaisa’s mission of financial inclusion.”

Transforming Pakistan’s Digital Finance Ecosystem

As Pakistan’s first digital bank to commence commercial operations, Easypaisa continues to spearhead the country’s digital transformation. By integrating innovative financial solutions, it is not only enhancing financial security but also fostering economic growth and sustainability.

Conclusion

The launch of Easypaisa’s Digital Insurance Marketplace marks a significant leap towards a more inclusive and financially secure Pakistan. With AI-driven convenience, a one-month free subscription, and partnerships with leading insurers, this initiative is set to redefine the way Pakistanis perceive and access insurance services.

Jazz Invests PKR 53.9B in 2024 to Drive Pakistan's Digital Growth

Jazz Invests PKR 53.9B in 2024 to Drive Pakistan’s Digital Growth
Jazz Invests PKR 53.9B in 2024 to Drive Pakistan’s Digital Growth 696 418 D. I. Khan New City

In a monumental step toward digital transformation, Jazz has announced a PKR 53.9 billion investment in 2024. This strategic move represents a remarkable 46.2% year-on-year (YoY) increase, reflecting the company’s unwavering dedication to accelerating Pakistan’s digital and financial landscape. From fintech solutions to AI-powered services, Jazz is actively building a future-ready, digitally inclusive ecosystem.

Driving Financial Inclusion with JazzCash

JazzCash continues to revolutionize Pakistan’s financial landscape. Currently, with over 19.7 million active users and facilitating PKR 2.8 trillion in transactions, it has become a key player in promoting a cashless economy. Moreover, the platform’s rapid growth is supported by:

  • 143,000+ Daily Digital Loans: Offering easy access to credit.

  • 350,000+ Merchant Network: Enhancing cashless transactions nationwide.

  • 122,000 Agents: Ensuring financial services reach remote areas.

As a result, this growth signifies Jazz’s commitment to reducing financial exclusion, particularly in underserved communities.

Expanding Digital Horizons with AI and Cloud Solutions

Jazz’s ServiceCo strategy emphasizes expanding beyond traditional telecom services. Consequently, this includes the development of AI-powered platforms and localized cloud solutions like Garaj, which reported a significant 74% growth in 2024.

In addition, other notable advancements include:

  • Tamasha: Pakistan’s leading streaming platform with 17.1 million monthly active users (MAUs), offering premium sports content and expanding into new categories.

  • SIMOSA: AI-powered lifestyle platform with 19 million MAUs, providing personalized digital experiences.

  • FikrFree: AI-driven insurance and healthcare marketplace, gaining 1.4 million users and selling 790,000 policies.

Furthermore, these digital initiatives reinforce Jazz’s vision of transforming how Pakistanis access entertainment, financial services, and essential digital solutions.

Commitment to Sustainability and Strategic Partnerships

Notably, a key aspect of Jazz’s strategy is its unwavering commitment to sustainable growth. By collaborating with Engro Corporation on infrastructure development, Jazz is embracing an asset-light model to ensure both scalability and operational resilience in the future.

Conclusion

Jazz’s massive investment in 2024 marks a significant milestone in Pakistan’s ongoing journey toward digital and financial inclusion. By leveraging AI innovations, fintech solutions, and strategic partnerships, Jazz is not only expanding nationwide connectivity but also creating a more inclusive, cashless economy for all Pakistanis.

Google Wallet Now Available for Meezan Bank Customers

Google Wallet Now Available for Meezan Bank Customers
Google Wallet Now Available for Meezan Bank Customers 2048 860 D. I. Khan New City

In a groundbreaking move for Pakistan’s financial sector, Meezan Bank has officially integrated with Google Wallet, enabling its customers to enjoy seamless, contactless payments using Android smartphones and Wear OS devices. Consequently, this development marks a significant step toward the digital transformation of Pakistan’s banking industry and aligns with the global shift toward a cashless economy.

Meezan Bank Joins the Digital Payment Revolution

Starting today, Meezan Bank customers can link their Visa and Mastercard debit cards to Google Wallet, allowing them to make quick and secure transactions online, in-store, and within apps. As a result, this eliminates the need for carrying physical cards and enhances both user convenience and security.

Key Benefits of Google Wallet for Meezan Bank Users

Furthermore, the integration brings a host of advantages, including:

  • Secure and Contactless Payments – Tap and pay effortlessly using Android devices.

  • Enhanced Security Features – Google Wallet employs tokenization to safeguard customer data, replacing sensitive card details with unique digital identifiers.

  • Real-Time Transaction Tracking – Users can monitor transactions instantly within the app.

  • Convenience and Flexibility – Supports in-store, online, and in-app payments at millions of global merchants.

  • Seamless Authentication – Customers can use fingerprint, PIN, or pattern authentication for secure transactions.

Collectively, these features ensure that Meezan Bank customers enjoy an upgraded, efficient, and worry-free payment experience.

Google & Meezan Bank Collaboration — A Vision for the Future

Recently, during a high-profile visit to Meezan Bank’s head office, representatives from Google Inc., Thales, Mastercard, and VISA met with the bank’s Deputy CEO, Syed Amir Ali, and the leadership team. Notably, this meeting aimed to discuss the future of digital payments in Pakistan. Moreover, the collaboration underscores a shared commitment to modernizing banking services and providing users with a faster, safer, and more convenient way to transact.

The Future of Digital Payments in Pakistan

With the introduction of Google Wallet, Pakistan is stepping into a new era of digital banking and financial inclusion. In addition, the integration offers Meezan Bank customers a polished and feature-rich payment solution, encouraging widespread digital adoption across the country.

A Step Towards a Cashless Pakistan

Expressing his enthusiasm, Syed Iftikhar Ul Haq, Group Head Consumer Finance at Meezan Bank, stated:

“We are thrilled to partner with Google Pay to offer our customers a seamless, secure payment experience. As Pakistan’s most trusted Islamic bank, this collaboration supports our commitment to digital innovation and will help drive the adoption of digital payments across the region.”

Conclusion

In conclusion, with Meezan Bank embracing Google Wallet, the future of digital payments in Pakistan looks exceptionally promising. Not only does this move empower customers with hassle-free, secure, and innovative banking, but it also contributes to Pakistan’s journey towards a digitally driven economy.

Mobilink-Bank-Wins-Prestigious-GLOMO-Award.jpg

Mobilink Bank Secures Prestigious Glomo Award for Transformative “Invisible Heirs” Initiative
Mobilink Bank Secures Prestigious Glomo Award for Transformative “Invisible Heirs” Initiative 1280 720 D. I. Khan New City

In a landmark achievement, Mobilink Bank has been honored with the coveted Glomo Award at the Mobile World Congress (MWC) Barcelona 2024. The bank was recognized in the Best Use of Mobile for Social, Economic, or Environmental Development category. This prestigious accolade celebrates its innovative “Invisible Heirs” initiative — a visionary campaign that addresses the long-standing challenges of unclaimed inheritance in Pakistan, particularly impacting women and children.

Bridging the Gap in Inheritance Rights

Across the country, countless families lose their rightful inheritances due to inadequate legal documentation. Consequently, this issue disproportionately affects vulnerable groups. To combat this, Mobilink Bank’s campaign leverages mobile technology to simplify the process of legally documenting heirs. By offering user-friendly digital tools, the initiative empowers individuals to secure their families’ financial futures, thereby ensuring assets are transferred both smoothly and lawfully.

Leadership Insights: A Commitment to Social Impact

Speaking about the initiative, Ghias Khan, CEO of Mobilink Bank, emphasized its mission:

“Invisible Heirs is more than a project — it’s a movement to dismantle barriers that perpetuate inequality. Through harnessing mobile solutions, we’re enabling families to protect their legacies and fostering economic resilience for generations.”

Furthermore, Haaris Mahmood, Chief Marketing Officer, added:

“This award underscores our belief in technology as a catalyst for societal progress. Ultimately, the campaign’s success reflects our dedication to creating inclusive solutions that uplift marginalized communities and drive meaningful change.”

A Legacy of Innovation

Notably, this marks Mobilink Bank’s second Glomo Award win, following its 2023 triumph for advancing digital inclusion. As a result, these consecutive accolades highlight the institution’s leadership in merging fintech innovation with social responsibility. Through such initiatives, the bank continues to set a benchmark for the industry.

Conclusion

The “Invisible Heirs” initiative not only addresses a critical social issue but also exemplifies the transformative role that financial institutions can play in society. By prioritizing accessibility and equity, Mobilink Bank is redefining the intersection of finance and humanitarian impact.

Looking ahead, as the bank pioneers more tech-driven solutions, this latest achievement reinforces Pakistan’s growing influence on the global fintech stage. In short, stay tuned for more groundbreaking endeavors from Mobilink Bank — a champion of technology-driven justice and prosperity.

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